• Login
  • Register
Speedcafe.com
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • SURVEY
  • SUPERCARS
  • F1
  • MOTOGP
  • NASCAR
  • INDYCAR
  • GT & ENDURANCE
  • KARTING
  • RALLY
  • HOME
  • NEWS
  • PODS
  • PHOTOS
  • RESULTS
  • NETWORK 100
No Result
View All Result
  • Feed
  • Calendar
  • Results
  • Photos
  • Podcasts
  • Shop
Speedcafe.com
  • Supercars
  • F1
  • NASCAR
  • IndyCar
  • GT & Endurance
  • Karting
  • Bikes
  • Rally
Home F1

F1 Lego range breaks cover

Formula 1 and Lego have shown off their new range of sets off the back of a new partnership between the two.

Mat Coch
Mat Coch
22 Nov 2024
Mat Coch
//
22 Nov 2024
// F1
A A
0
F1 Lego range breaks cover
Formula 1 and Lego have shown off their new range of sets off the back of a new parternship between the two. Image: Supplied

Formula 1 and Lego have shown off their new range of sets off the back of a new parternship between the two. Image: Supplied

Formula 1 and Lego have shown off their new range of sets off the back of a new partnership between the two. Image: Supplied

Set to be introduced next year, all 10 teams are set to be recreated in the famed brick system.

Originally announced in September, the deal will stretch across Lego’s products, including its Duplo range.

Further detail has now been revealed with the Lego Speed Champions range to continue with authentic team liveries, slick Pirelli tyres.

There is a Lego Collectibles range (pictured) which will feature all 10 teams in addition to a Formula 1 branded show car and an F1 Academy car.

Among the Duplo range will be a podium, starting grid, and 10 buildable cars and three drivers.

Advertisements

Finally, there will be a Lego City F1 range, which comprises of six different sets and is designed to allow fans to create their of F1 paddock, including garages, trucks, and more.

Take the Meguiar’s Bathurst 12 Hour survey and win! Click here to have your say.

“We were thrilled to announce recent partnerships with both Lego and Mattel, both of which bring the world of Formula 1 into our fans’ day-to-day lives and extend our brand to new audiences,” F1 boss Stefano Domenicali explained during a Q3 investor call recently.

“The Lego product range will feature all F1 teams, engaging content across Lego digital platforms, and presence at F1 race weekends including a fan zone activation.”

The deal comes after a number of teams have worked with the brick-building company in recent years, with McLaren boasting an Ayrton Senna line in addition to the MCL35M.

F1 has been actively working to engage with younger audiences, with increased use and openness on social media and broadcast initiatives, which have seen alternate commentary offered for kids by kids.

That’s reflected in the championship’s data, with it claiming more than four million fans from the 8-12 year old range across the United States and Europe, while more than half its TikTok audience is under 25.

In addition to the deal with Lego, in October F1 announced a new partnership with Mattel, with a licensing agreement for its Hot Wheels brand.

That relationship has begin with the launch of a general Hot Wheels branded F1 car this year ahead of the “full range” in 2025, which will “feature cars from F1 Teams and include products designed to connect with F1’s growing young audience, as well as items that will appeal to adult collectors.”

Hot Wheels already sports F1 machinery in its range, with the 1967 Lotus 49 released this year.



Tags: hot wheelslegomattelstefano domenicali
Speedcafe Network 100 - logo representing the directory of leading suppliers to the motorsport industry in Australia

List your business today!

Wahlstrom Financial Services logo featuring three gold crowns above bold blue text.

Wahlstrom Financial Services

Finance & Insurance

WFS is passionate about the life-changing value of professional advice in helping individuals achieve their financial and lifestyle goals. Financial advice at WFS goes beyond the numbers. It is educational, inspirational, and designed to empower...

WFS is passionate about the life-changing value of professional advice in helping individuals achieve their financial and lifestyle goals. Financial advice at WFS goes beyond...

Discussion about this post

[postcode_search_form]

Latest from Torquecafe

Size matters: We drive the new family sedan

22 February 2026

Toyota open to Walkinshaw expansion

21 February 2026

Latest Podcasts

PODCAST: Sydney 500 daily – Saturday

22 February 2026

PODCAST: Sydney 500 daily – Friday

20 February 2026

Related Articles

The Aston Martin AMR26 in its pit garage at Bahrain. Image: Batchelor / XPB Images

Aston Martin’s woes laid bare in six-lap F1 horror show

F1
1 day ago
F1
0
Mark Webber and Oscar Piastri

Oscar Piastri explains reduced Mark Webber role

F1
1 day ago
F1
0
ADVERTISEMENT

Platinum Partners

Latest & Trending News

Lochie Dalton won Race 2 of the Dunlop Super2 Series at the Dunlop Sydney 500.

Dalton recovers to dominate frantic Sydney Super2 closer

Super2
22 February 2026
Super2
0
Brock Stinson leads the way at Sydney motorsport Park in GR Cup.

Stinson GR Cup clean sweep wraps up Sydney 500 support card

National
22 February 2026
National
0
Broc Feeney celebrates taking pole position for Race 3 of the Repco Supercars Championship at the Dunlop Sydney 500.

Feeney flips Shootout to seal Sunday Sydney 500 pole

Supercars
22 February 2026
Supercars
0
Matt Payne in the #19 Grove Racing Ford Mustang. Image: InSyde Media

Payne on Sunday Sydney 500 provisional pole

Supercars
22 February 2026
Supercars
0
Chaz Mostert's #1 Walkinshaw TWG Racing Toyota Supra.

FULL VERDICT: Mostert’s Sydney 500 disqualification

Supercars
22 February 2026
Supercars
0
Chaz Mostert's #1 Walkinshaw TWG Racing Toyota Supra.

Chaz Mostert disqualified from Saturday at Sydney 500

Supercars
22 February 2026
Supercars
0

Supercheap Auto

Pirtek Poll

POLL: The best Supercars livery of 2026

Vote View Results Past polls
Pirtek Poll
View past polls
2026 Supercars Championship WINS POLES PTS
1
Anton De Pasquale
DEWALT Racing
18 1 1 160
2
Matthew Payne
Penrite Racing
19 0 0 149
3
Broc Feeney
Red Bull Ampol Racing
88 1 0 139
4
Brodie Kostecki
Shell V-Power Racing Team
17 0 0 138
5
Cam Waters
Monster Castrol Racing
6 0 0 136
2025 Formula 1 Championship WINS POLES PTS
1
Lando Norris (GBR)
McLaren
4 7 7 423
2
Max Verstappen (NED)
Red Bull
1 7 7 421
3
Oscar Piastri (AUS)
McLaren
81 7 6 410
4
George Russell (GBR)
Mercedes
63 2 2 319
5
Charles Leclerc (MON)
Ferrari
16 0 1 242
ADVERTISEMENT
[instagram-feed feed=2]
Support the partners that support Speedcafe
Truck Assist R & J Batteries Pirtek Mobil Super Supercheap Auto Michelin Meguiars coates KTM FORD ACDelco parcelprotect become a partner
AASA PPQ Authentic Collectables sportsnetholidays nuevasolutions bathurst
Green and white "speedcafe." logo on a black background, conveying a racing theme.
Speedcafe.com has been established to provide a daily motorsport news service to the industry and fans in Australia and internationally.
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

TRUCK ASSIST
R&J BATTERIES
PIRTEK
MOBIL1
SUPERCHEAP AUTO

PARCEL PROTECT

MICHELIN
MEGUIARS

COATES
FORD

ACDELCO

Newsletter

Subscribe to our daily newsletter, the best way to get your news first, fast and free!

Thank you!

You have successfully joined our subscriber list.

Your daily racing fix - Newsletter

Subscribe to our daily and breaking newsletter for all the latest news delivered direct to your box

SUBSCRIBE
Follow Us

Categories

SUPERCARS

F1

NASCAR

INDYCAR

GT

MOTOGP

PHOTOS

TV

PODS

Platinum Partners

TRUCK ASSIST
R&J BATTERIES
PIRTEK
MOBIL1
SUPERCHEAP AUTO

PARCEL PROTECT

MICHELIN
MEGUIARS

COATES
FORD

XPEL

ACDELCO

Green and white "speedcafe." logo on a black background, conveying a racing theme.

Copyright © 2026 Speedcafe.com. This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Our Team /  Advertise with us / Comments Policy / Privacy Policy /

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Calendar
  • Results
  • Event guides
  • Podcasts
  • Shop
  • Photos
  • Videos
  • Contact Us
  • Advertise
  • Network 100

Copyright © 2025 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Sign Up For Our Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

[mailpoet_form id=”28″]